Developer Marketing

Auth0 Blog

Modernized company blog platform focusing on content engagement and SEO optimization.

Technical Overview

Tech stack

  • Built with Next.js and JavaScript.
  • Uses Contentful as CMS.

Production site

https://auth0.com/blog

Challenge & Context

  • Legacy Jekyll platform limiting interactive features.
  • Content management through GitHub causing deployment overhead.
  • Demonstrated need for improved content discovery and navigation.
  • Need to increase SEO opportunities on the site.

Solution

  • Contributed to a migration from Jekyll to Next.js.
  • Integrated Contentful for content management.
  • Implemented data-driven UI improvements based on HotJar analysis.
  • Enhanced tutorial series navigation.
  • Optimized SEO implementation.
  • Supported the streamlining of the content publishing workflow.

Impact & Results

  • Improved content discovery through better navigation.
  • Enhanced SEO performance and rankings.
  • Increased tutorial series engagement.
  • Better understanding of user behavior through analytics, leading to increased conversion opportunities.